How Propaganda is Used as a Psychological Tool During War-Times?

 

Key Takeaways

  • Subjective Purpose: Propaganda prioritizes serving a specific cause over objective truth.
  • Historical Tool: It has been used since ancient times to shape perception.
  • Psychological Exploitation: It leverages cognitive biases and repetition to manipulate belief.
  • Dangerous Dehumanization: Consumption can lead to viewing "others" as sub-human.
  • Critical Consumption: Readers must use diverse sources to form independent opinions.


Adolf Hitler, in his book Mein Kampf, dedicated a section to discussing war propaganda. In it, he wrote, "The function of propaganda is, for example, not to weigh and ponder the rights of different people, but exclusively to emphasize the one right which it has set out to argue for. Its task is not to make an objective study of the truth, in so far as it favors the enemy, and then set it before the masses with academic fairness; its task is to serve our own right, always and unflinchingly." 

Propaganda was a tool used by nazi forces to mobilize people against the Jews and gain the support of the masses in World War II. War propaganda, though intensively used by Hitler, had its roots in times of Alexander the Great, and then by the armies in World War I. It was used by the state to shape public perception against certain people, communities, or nations before Hitler, during the time of Hitler, and, unfortunately, even today, years after Hitler.

Propaganda is everywhere and has been around for a long time.  Every newspaper, magazine, news channel, radio station, advertisement, or any other type of mass media contains elements of propaganda. According to Webster’s College Dictionary, propaganda is “information or ideas methodically spread to promote or injure a cause, movement, nation, etc., and the deliberate spread of such information or ideas”.  Thus, any negative implication of propaganda is widespread, difficult to control, as it creates self-fulfilling cycles, and most importantly, dangerous, as documented in the Holocaust.

The reader might be wondering about the intent of discussing war propaganda with respect to Hitler. It could be reasoned that understanding the war propaganda with respect to the Holocaust helps us understand the extent of the atrocities that can be possibly mobilized against the innocent population, thereby highlighting the full intensity of its implications. The war propaganda has its historic roots and political motives; however, another key aspect is often not discussed in the public sphere, i.e, its psychological methods and impacts. In this article, we discuss propaganda as a psychological method and further explore the impact it has on the psychology in wartime.


Propaganda as a Psychological Tool

Propaganda often works by appealing to cognitive biases, such as the confirmation bias, where people seek out information that confirms their existing beliefs, and the bandwagon effect, where people adopt a belief because they perceive it as widely accepted.

Emotional Priming: 

The strategic use of symbols and imagery to trigger pre-conscious emotional responses like fear, pride, or anger.

Identity Fusion:

Techniques designed to blur the line between an individual’s personal identity and their national or group identity.

The Illusory Truth Effect: 

Utilizing repetitive messaging to exploit the brain's tendency to perceive familiar information as inherently true.

Social Proof Manipulation: 

Creating the psychological illusion of a "unanimous majority" to trigger the human instinct for social conformity.

Narrative Framing: 

The psychological "anchoring" of a conflict within a specific moral or historical context limits the range of "acceptable" interpretations.


Impact of Consuming Propaganda 

Cognitive Dissonance Reduction: 
Individuals align their personal beliefs with state narratives to resolve the mental discomfort of conflicting information.

Dehumanization of the "Other": 
The mental categorization of out-groups as sub-human or inherently evil lowers the psychological barrier to violence.

System Justification: 
An increased psychological drive to defend and bolster the existing social and political status quo, even if it is harmful.

Chronic Hypervigilance: 
A state of constant emotional arousal and anxiety triggered by fear-based messaging and perceived external threats.

Erosion of Epistemic Trust: 
The breakdown of an individual's ability to distinguish between objective reality and manufactured narrative, leading to cynicism or apathy.

Conclusion

One must be very intentional and cautious about the information one is consuming from tradition and/or social media. This is especially important in times of war, where one is forced to take sides by the political class to keep their influence. Beyond the walls of communities, religions, or nations, we must take perspectives from various sources to form our own informed opinion about the situation.

References

Aaronson, J. (2022, November 15). The psychology of propaganda: War tool turned marketing tactic. MagellanTV. https://www.magellantv.com/articles/the-psychology-of-propaganda-war-tool-turned-marketing-tactic

Bekes, M. (2023, August 10). The evolution of propaganda in psychological warfare. Mario Bekes. https://www.mariobekes.com.au/the-evolution-of-propaganda-in-psychological-warfare/

Connelly, M. (2015). The propaganda war. In J. Ferris & E. Mawdsley (Eds.), The Cambridge History of the Second World War (pp. 450–475). Cambridge University Press. https://www.cambridge.org/core/books/cambridge-history-of-the-second-world-war/propaganda-war/0C7BBDFB8BE85B4E4AD3C2C685F9BCC2

Glowacki, L. (2023). Authority matters: Propaganda and the coevolution of behaviour and attitudes. Philosophical Transactions of the Royal Society B, 378(1883). https://pmc.ncbi.nlm.nih.gov/articles/PMC10426013/

Hlynskyi, A. (2025, January 23). What is propaganda, and how does it work? Mentalzon. https://mentalzon.com/en/post/2735/what-is-propaganda-and-how-does-it-work

Kim, H. J. (2021). Knowing the enemy: Propaganda experts and total war. The Journal of Modern History, 93(1), 101–135. https://www.journals.uchicago.edu/doi/full/10.1086/710328

Murthy, R. S., & Lakshminarayana, R. (2006). Mental health consequences of war: A brief review. World Psychiatry, 5(1), 25–30. https://pmc.ncbi.nlm.nih.gov/articles/PMC1472271/

PapersOwl. (2022, June 14). The role of propaganda in shaping public perception during World War II. https://hub.papersowl.com/examples/the-role-of-propaganda-in-shaping-public-perception-during-world-war-ii/

Propaganda is everywhere. (n.d.). Stanford University. https://web.stanford.edu/class/e297a/War%20Reporting%20on%20the%20U.S.%20War%20in%20Iraq.htm

Seitz, J. (2017). Propaganda and war: A psychological perspective. International Journal of Psychology and Behavioral Sciences, 3(2). https://symbiosisonlinepublishing.com/psychology/psychology51.php

Sivkov, K. (2018). Propaganda and war: Tapping into prejudices. ResearchGate. https://www.researchgate.net/publication/329950351_Propaganda_and_War

van der Dennen, J. M. G. (2005). The psychological bases of war. Columbia University CIAO. https://ciaotest.cc.columbia.edu/olj/ad/ad_v3_2/hir01.html