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Authored by Rafa Hasan Zamir
-Artificial Intelligence Assisted
The opposite of love is not hate, it's indifference.
— Elie Wiesel
KEY TAKEAWAY
Unpredictable "fight-and-makeup" cycles act like a slot machine, rewarding your brain with chemical highs.
Your brain misinterprets the physical rush of conflict (racing heart, sweating) as "intense passion."
You stay because you’ve already "invested" so much pain, making it feel too costly to leave.
If you grew up with drama, stability feels "boring" or "wrong," so you create conflict to feel normal.
You see your partner’s mistakes as character flaws rather than stress, fueling a constant need to fight back.
The notification pings at 11:42 PM. You’ve already had "The Talk" three times this week, but there it is: a passive-aggressive text that reignites a fire you thought you’d doused an hour ago. Your heart races, your palms sweat, and despite your exhaustion, you feel a strange, electric surge of energy. You’re back in the ring.
Why is it that, even when we claim to want "peace," we often find ourselves spiraling back into high-stakes conflict? If you feel like you’re addicted to the emotional rollercoaster of a volatile relationship, science suggests you’re not just imagining it, and you’re certainly not alone.
Living in a constant state of "drama" isn't just exhausting; it’s a biological and social tax on your well-being. Chronic conflict triggers the body’s stress response, flooding the system with cortisol and adrenaline. Over time, this erodes trust, stifles personal growth, and can even physically rewire how you respond to intimacy.
Understanding the social psychology behind this "addiction" is the first step toward breaking the cycle. It’s not about being "dramatic" as a personality trait; it’s about understanding the powerful social and neurological forces that keep us hooked on the chaos.
From a behavioral perspective, drama functions a lot like a slot machine. In social psychology, this is known as a Variable Ratio Schedule of Reinforcement. If a partner were mean 100% of the time, you’d leave. If they were kind 100% of the time, life would be stable.
However, when the "lows" of a blowout fight are followed by the "highs" of passionate reconciliation, your brain receives a massive hit of dopamine. B.F. Skinner’s seminal work on operant conditioning showed that organisms (including humans) are most highly motivated when rewards are unpredictable.
The "make-up" feels so good because it provides a sudden relief from the intense distress of the "break-up." This contrast creates a psychological loop where the brain begins to associate the conflict itself as the necessary precursor to the intense intimacy that follows.
One of the most fascinating concepts in social psychology is the misattribution of Arousal. This theory suggests that people often mistake physiological symptoms of stress, like a racing heart or shortness of breath, for feelings of romantic passion.
In a classic 1974 study by Dutton and Aron, men who crossed a shaky, high suspension bridge were much more likely to find a woman attractive than those who crossed a low, stable bridge. The men "misattributed" their fear-induced heart rate to romantic attraction.
In a high-drama relationship, the constant arguing keeps your nervous system in a state of high arousal. When you finally sit down to talk, that lingering adrenaline can be misinterpreted as "deep, intense love." You aren't necessarily addicted to the person; you might be addicted to the physiological "rush" that conflict provides.
Why do we stay in the drama even when we know it’s toxic? Enter Cognitive Dissonance. This occurs when our actions (staying in a chaotic relationship) don’t match our beliefs ("I am a person who deserves respect and peace").
To reduce this mental discomfort, we often change our beliefs to justify our actions. We tell ourselves, "The passion is just a sign of how much we care," or "Every great love story has its struggles."
The more we "invest" in the drama, the more tears we cry and the more hours we spend arguing, the more we feel the need to justify that investment. This is closely linked to the Sunk Cost Fallacy (Arkes & Blumer, 1985). We feel that if we leave now, all that "hard work" and emotional turmoil will have been for nothing. So, we stay, hoping the next "win" will validate the previous "loss."
Sometimes, we seek out drama because it aligns with our internal self-image. Self-Verification Theory, proposed by William Swann (1983), suggests that people want to be known and understood by others according to their own firmly held beliefs about themselves.
If you grew up in a chaotic environment or have low self-esteem, a "calm" relationship might actually feel threatening or "fake." It doesn't match your internal map of what a relationship looks like.
You might unconsciously provoke drama because the resulting conflict feels "honest" or "familiar." In this sense, the drama serves as a confirmation of your reality. High-conflict interactions provide a distorted sense of "closeness" because they force a partner to be intensely focused on you, even if that focus is negative.
When drama erupts, how we explain it matters. Attribution Theory looks at how we attach meaning to behavior. In healthy relationships, partners often use "relationship-enhancing" attributions (e.g., "He snapped because he’s stressed at work").
In drama-addicted cycles, partners often fall into "distress-maintaining" attributions. We see a partner's mistake as a permanent character flaw ("She’s just a selfish person"). This leads to the Fundamental Attribution Error, where we overemphasize personality traits and ignore situational factors.
This creates a cycle of blame. When you view your partner’s actions as a personal attack, it justifies an explosive response. The resulting drama feels "justified," making it harder to de-escalate.
We don't live in a vacuum. Often, drama is fueled by Social Influence and the need for external validation. When we recount our relationship "wars" to friends, we often receive sympathy, attention, and a sense of "heroism" for enduring the struggle.
This can lead to a form of Groupthink within your social circle, where your friends might reinforce the drama because it’s entertaining or because they only hear your side of the story.
Furthermore, social media creates a stage for "performative" conflict or reconciliation. The public nature of "breaking up and getting back together" can provide a social status or a narrative of "us against the world" that is hard to give up. This external reinforcement makes the internal chaos feel like a grand, meaningful saga.
Recognizing the psychological "pull" of drama is the first step toward building a more stable, rewarding connection. Here is how you can apply these findings:
Next time you’re in a fight, ask yourself: "Am I actually upset about the dishes, or am I getting a hit of adrenaline right now?" Labeling the feeling can reduce its power.
If you recognize a "Misattribution of Arousal," take a 20-minute "cool down" period. Physical activity or deep breathing can lower your heart rate, allowing you to approach the problem without the chemical "rush."
Use Attribution Theory to your advantage. Try to find one situational reason for your partner's behavior rather than assuming a character flaw.
Remember that time spent in a cycle is not a reason to stay in it. Your future well-being is more valuable than your past "investment" in conflict.
Re-train your brain to appreciate low-arousal intimacy. Cooking together, walking in silence, or reading in the same room might feel "boring" at first if you're used to chaos, but this is where true security lives.
The feeling of being "addicted" to drama isn't a sign of a broken personality; it’s a sign of a nervous system and a social mind responding to powerful psychological triggers. From the dopamine hits of intermittent reinforcement to the confusing rush of misattributed arousal, the "chaos loop" is a well-documented human experience.
By stepping back and viewing your relationship through the lens of social psychology, you can begin to see the "wires" behind the magic show. You can choose to trade the temporary, exhausting high of the rollercoaster for the enduring, quiet strength of a stable ground.
If you found the article enlightening, don’t keep it to yourself—share it with others!
You May Also Like
Arkes, H. R., & Blumer, C. (1985). The psychology of sunk cost. Organizational Behavior and Human Decision Processes, 35(1), 124-140. https://doi.org/10.1016/0749-5978(85)90049-4
Dutton, D. G., & Aron, A. P. (1974). Some evidence for heightened sexual attraction under conditions of high anxiety. Journal of Personality and Social Psychology, 30(4), 510–517. https://pubmed.ncbi.nlm.nih.gov/4455773/
Festinger, L. (1957). A Theory of Cognitive Dissonance. Stanford University Press. https://scholar.google.com/scholar?q=Festinger+A+Theory+of+Cognitive+Dissonance
Fisher, H. E., Xu, X., Aron, A., & Brown, L. L. (2010). Reward, addiction, and emotion regulation systems associated with rejection in love. Journal of Neurophysiology, 104(1), 51-60. https://doi.org/10.1152/jn.00784.2009
Heider, F. (1958). The Psychology of Interpersonal Relations. Wiley. https://doi.org/10.1037/10628-000
Skinner, B. F. (1953). Science and Human Behavior. Macmillan. https://scholar.google.com/scholar?q=Skinner+Science+and+Human+Behavior
Swann, W. B., Jr. (1983). Self-verification: Bringing social reality into harmony with the self. Social Psychological Perspectives on the Self, 2, 33-66. https://scholar.google.com/scholar?q=Swann+Self-verification+1983
Zillmann, D. (1971). Excitation transfer in communication-mediated aggressive behavior. Journal of Experimental Social Psychology, 7(4), 419-434. https://doi.org/10.1016/0022-1031(71)90039-2